The idea for this typeface came from a desire to encompass the atmosphere of the Indonesian archipelago into text. Indonesia, made up of more than 17,000 islands, has more than 300 different ethnic groups each with their own unique culture, language, customs and religious practices.
The design is inspired by ancient scripts. For example the sharp linear nature of the characters can be located in ancient Sumerian cuneiforms and Buginese. Elements of the typeface can also be located in indigenous culture of Indonesia. The “M” character is revealed as a tongkonan, which is a traditional ancestral house of the Torajan people with a unique structure of a saddleback roof with gables that are dramatically upswept to form a soft, wide ‘V’ shape.
This typeface is designed to conjure up images of the ancient past and to reflect Indonesia’s rich and diverse ethnic groups.