BeachRap produces fun and fashionable bikini’s, beachwear and casualwear. Located in Seminyak, Bali Beachrap desired a logo which depicted the Balinese beach lifestyle with a fresh, feminine touch.
Our designer worked with BeachRap to create a logo illustrating a single-pointed needle with threads (representing the ‘sewing’ process to produce to the clothes). These 17 spiral threads also indicate femininity and symbolise change. These threads combine to show a diamond shaped floral emblem.
Added to the design is a pair of frangipani, which are a Balinese icon, and a honeyguide (honeybird) which leads humans to bee colonies. The use of the honeybird represents the leading of buyers to the companies ‘sweet’ selection of items.
The use of the colour turquoise is two-fold. Firstly, turquoise is used as a Feng-Shui cure for attracting wealth and money, as well as a cure to improve one’s health and well-being. Secondly, it represents a turquoise ocean – a place of beauty where one can rest, relax and rejuvenate body and soul.