Surga (meaning heaven in Bahasa Indonesia) is a new company based in Yogyakarta. Surga draws on their expertise in business development to assist individuals and companies to target new opportunities and connect them with their large network of suppliers.
Surga wanted a logo which would reflect the aim of their business, which is to help individuals and companies grow their own businesses.
The words “SURGABISNIS” are arranged from light to bold which represents growth. A company may start out ‘thin’ or ‘small’ but through the assistance of Surga they grow to become ‘thicker’ or ‘bigger’, or put more simply, they become more profitable.
The use of the dollar sign for the S character and cent sign for the C represents a trinity of $ with a cent. The number 3 means “self-standing”. The symbols are also an obvious depiction of Surga as a company that exists to help others make money.